Our Mission
Bradley University Women’s Basketball has a long and storied tradition of academic and competitive excellence. Be Brave seeks to continue and enhance this tradition. We are a member-driven organization that provides exclusive benefits to its members, connecting them to Bradley Women’s Basketball student-athletes through Name, Image, and Likeness (NIL) opportunities and allowing those student-athletes to monetize their individual and collective brands - while also providing mentoring, educational, and networking opportunities that will position our student-athletes for success long after their playing careers have ended.
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Collaborate
Partnerships between Bradley University alumni, student-athletes, and the local community
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Support
Empower student-athletes to stay in school and support themselves financially
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Promote
Encourage student-athlete personal growth and support civic and charitable involvement
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Connect
Build relationships between student-athletes, Bradley University, and the community
“Be Brave will be instrumental in continuing to elevate our program and the individual student-athlete. This step is crucial to our growth and competitive success. The resources that will be provided through Be Brave will not only enhance our competitiveness, but enrich the lives of our young women. They proudly represent Bradley and the city of Peoria, and it is the continued support of this tremendous community that allows our program to grow and compete!”
What is NIL?
College athletes have never been allowed to profit off of their name, image, or likeness. But recent court rulings and modifications of state law have changed the game. Athletes can now partner with businesses and organizations to make money from their name, image, & likeness.
About Us
Be Brave was created by a group of fans, alumni, and business leaders dedicated to the success of the Bradley University Women’s Basketball program and passionate about supporting our student-athletes and the Greater Peoria area. We are focused solely on our mission and are committed to making this organization successful.